What do I offer?

More than 15 years of digital business experience

What do I offer?

As a digital consultant, advisor and educator with over 15 years of experience, I offer solutions that can strengthen your company’s digital presence and transform your online interactions into measurable results.

Online identities, Digital platforms, Social media, Usability, CSS, Agile, SEO, Analytics, Sitemaps, Responsive, A/B testing, Persona, Social media, HTML, Accessibility, Project management, Conversion optimization, Flowchart, Customer experiences, Wireframes, Breadcrumbs, Cache, Digitization, Facebook, Design thinking, Optimization, Prototype, Heatmaps, Landing page, UX and much more.

Strengthen your company's profile and speak directly to your target audience.

Strategic Consulting and Digital Identity

I offer consulting services that help you create a strong digital identity that stands out in the market and speaks directly to your customers. We start by analyzing your company’s values, goals and unique benefits to ensure that your digital presence is built on a solid foundation. This is about developing a well-thought-out strategy that reflects what makes your company special and creates a clear and coherent narrative across all digital channels.

Through a combination of creative ideas and data-driven insights, we work together to develop a plan for how social media and other digital platforms can be used to authentically reach your target audience. This includes a thorough review of which platforms best suit your goals and customers, and how we optimize your presence on each channel. By building a consistent and trustworthy online presence, we ensure that your business appears credible, professional, and attracts the right customers.

The goal is to ensure that your business stands strong in a digital world where competition for attention is intense. We work strategically to develop messages and visual elements that create value and build relationships. Together, we will create an engaging customer journey where your target audience meets your business in a way that inspires interaction and loyalty. By focusing on both the big picture and the small details, we build a digital identity that not only attracts, but also retains your customers – on the channels where they are most active and engaged.

Create experiences that are accessible and engaging on all devices.

User-friendly and Responsive Solutions

With over 15 years of coding experience and an in-depth knowledge of WordPress, each solution is created with a focus on both usability and responsiveness. With a solid background in HTML, CSS, and WordPress’ extensive flexibility, I ensure that the website not only functions smoothly, but is also intuitive and engaging for all user types. From the first load to the last interaction, I work to create a digital experience that feels both simple and professional.

Adaptation and optimization are key elements when it comes to delivering a solution that matches today’s high standards of accessibility and functionality. I develop solutions that work flawlessly on all devices – from desktops to mobile phones – so that all visitors have a consistent experience, regardless of where they access the site. This also involves a structured approach to accessibility, where I ensure that the site complies with applicable guidelines, so that users with different needs and technologies can navigate freely and get the most out of the content.

With WordPress’ scalable architecture, solutions can be easily updated and expanded, allowing your website to grow with your business. WordPress offers countless opportunities to integrate features that enhance the user experience and help you achieve your business goals. From custom layouts and optimized landing pages to fast page loading and advanced plugins, every element on the site is designed with your specific goals and audience in mind.

The overall result is a digital platform that is both strong and flexible, with a design and functionality that supports your business goals and delivers value to your visitors. With a focused and professional approach, we ensure that your website both meets your needs today and has the flexibility to evolve with your ambitions in the future.

Gain greater visibility and optimize your efforts through data and analytics.

Effective SEO and Analytics

A strong online presence starts with making it easy for customers to find your business. An effective SEO strategy includes thorough keyword research and technical SEO that elevates your website in search results and creates increased visibility. Keyword research identifies the words and phrases your target audience uses and strategically implements them so your website reaches the right people at the right time.

Structured data and schema.org markup can further optimize visibility by giving search engines a deeper understanding of your website’s content. With accurate metadata like star ratings, reviews, product descriptions, and contact information, your website can appear more informative and appealing in search results, increasing both click-through rates and user engagement.

With the ongoing use of Analytics, website traffic is measured and analyzed to gain a deep understanding of user behavior. Conversion tracking and analysis of traffic sources can reveal improvement potential and enable data-driven decisions so that digital efforts are continuously optimized and become as effective as possible.

In short, a combination of SEO strategy, structured data and data analysis ensures that the website is both visible and user-friendly. Targeted efforts in these areas contribute to greater reach, improved customer attraction and increased market impact.

Create customer experiences that lead to measurable results.

Conversion Optimization and User Journeys

We focus on conversion optimization through the use of methods such as A/B testing, heatmaps and in-depth user journey analysis. The goal is to create a customer experience where visitors are guided seamlessly and engagingly from first click to conversion, ensuring maximum value and loyalty among your customers.

Using personas and detailed customer profiles, we identify exactly what your target audience wants and expects. This insight is used to fine-tune content, design, and messaging in a way that effectively speaks to customer needs and motivates action. Optimized landing pages are designed with this knowledge in mind, meaning that every element on the page – from headlines and CTA to images and layout – is carefully tailored to guide users towards conversion.

A/B testing is an important part of the optimization process, where we test different versions of content and design to find the most effective combination. Through these tests, we gain invaluable insight into what works best for your specific target audience, and we ensure that each change has a documented, positive effect on conversions.

Heatmaps provide a visual overview of how visitors interact with your website and where their attention naturally falls. By analyzing click patterns, scrolling behavior, and user focus areas, we can adjust the placement of key elements and optimize the website structure to create even better results.

User journey analytics delve into the path your customers take through your website. It examines every step they take and where any barriers or obstacles arise. This way, we can eliminate potential challenges and ensure that the user journey is as smooth and efficient as possible.

In short, conversion optimization not only creates more sales and leads, but also a deeper understanding of customer needs and preferences. A systematic optimization process ensures a customer experience that not only attracts visitors, but also converts them into loyal customers – and builds a stronger and more lasting relationship with your target audience.

 
 

Som digital konsulent, rådgiver og underviser med over 15 års erfaring tilbyder jeg løsninger, der kan styrke din virksomheds digitale tilstedeværelse og forvandle dine online interaktioner til målbare resultater.