Odsherred Forsyning

Optimizing the online customer journey

Optimizing usability

User interaction has increased, which means that users are much more able to find what they are looking for answers to quickly and easily.

Focus is on the users

A simpler overview and several subpages, rather than collecting everything.

The work for Odsherred Forsyning consisted of optimizing the customer journeys on the utility company’s website. Personas have been identified and developed to better target the optimal target group.

The website has also been given a new menu structure, and the bottom has been optimized for a simpler and clearer layout, which has improved efficiency.

The project has been carried out in close collaboration with Odsherred Forsyning, where I was employed on a 3-month project assignment to get maximum benefit from the work.

Review

"Morten Tranekær has acted as a competent digital consultant and advisor in connection with the optimization of Odsherred Forsyning's website. Morten has identified and initiated a number of initiatives that have improved our site's structure, user experience and customer journey, as well as search engine rankings. The utility's communications team has greatly benefited from Morten's qualified advice. He has guided us safely through a complex process, where he has always assisted with a professional solution.
Morten was initially a project employee for three months, where the collaboration was of such a satisfactory nature that he is now permanently attached as an external consultant. We can recommend that businesses use Morten Tranekær's services at any time."
Tanja Christensen
Communications Manager at Odsherred Forsyning
 

Som digital konsulent, rådgiver og underviser med over 15 års erfaring tilbyder jeg løsninger, der kan styrke din virksomheds digitale tilstedeværelse og forvandle dine online interaktioner til målbare resultater.